I write Groundwork so you do not have to guess.
Business researcher writing for founders. Independent. No VC. No paid placements. No AI ghostwriting.
I am not a founder pretending to be a teacher. I am a researcher whose job is to read the things you do not have time to read, and turn them into guides you can act on.
Every Groundwork article is built from primary sources: government data (IRS, SBA, Federal Reserve, BLS), published industry research (Zendesk, HubSpot, Plain, Help Scout), academic papers, and dozens of founder accounts shared publicly on Indie Hackers, Acquire.com, Reddit, and Twitter. The advantage of a research-led approach is that every claim is traceable to a source, no anecdote is mistaken for a pattern, and conclusions are drawn from hundreds of operators rather than one person’s lucky path.
If you find one number in here you cannot trace to its origin, that is a bug. Tell me, I will fix it.
Every number is traceable.Pillar IEvery statistic gets a hyperlink. Primary sources only. If a claim cannot survive a click-through, it does not get published.
Statistics get hyperlinked inline to their primary source. If a claim cannot survive a click-through, it does not get published.
Beat the top three.Pillar IIEvery guide must be longer, more cited, and more original than the top three Google results for the same query.
If the existing top-ranked guides on a topic are 1,200 words, Groundwork writes 3,000 of the better ones.
No paid placements.Pillar IIINo sponsored tools, no affiliate-driven recommendations, no rewritten press releases. Reader-supported only.
No sponsored tools, no affiliate-driven recommendations, no rewritten press releases. The advice is what I would tell a friend.
"I started this because every business blog I read assumed I already had an MBA, a 5-person team, and a Series A. The audience that actually needed the writing did not exist in the writing."— Editor's Note
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Get the next guide before anyone else.
Weekly. One founder. Real research. No AI slop, no recycled LinkedIn quotes, no paid placements.