How to get clients for a service business when nobody knows you yet: seven steps in order, where clients actually come from, the arithmetic behind your first five, and a 30-day plan.
Read the guide →How to get clients for a service business when nobody knows you yet: seven steps in order, where clients actually come from, the arithmet...
How to run a project kickoff meeting in nine steps, with a kickoff agenda, a worked example of a client website project, the questions to...
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To start a side hustle, sell a skill someone already pays for, check your employment contract, and turn your income target into hours bef...
A lifestyle business is a maths problem before it is a strategy problem. Pick the take-home you need, gross it up into a revenue line, th...
To close a sale, confirm the problem and its cost, clear the last objection, summarise the result, ask directly and stop talking, then fi...
Three guides a week, condensed into one Sunday letter with the numbers pulled out. No sequences, no upsells, no pitch.
Everything scattered across the site, in one download, kept current.
The three tools on this site ask for nothing and never will. This download is the exception, because it is the only thing here that has to be kept current: the benchmark is repriced every quarter, and a stale price is worse than none.