The work that happens before there is a business: whether the problem is real, who has it, what it would take to serve them, and how to find that out without spending a year building the wrong thing.
Most founders run customer interviews wrong and get polite lies instead of real insight. This guide shows you exactly how to ask the right questions and get the honest answers that tell you whether your idea is worth building.
Everything scattered across the site, in one download, kept current.
The three tools on this site ask for nothing and never will. This download is the exception, because it is the only thing here that has to be kept current: the benchmark is repriced every quarter, and a stale price is worse than none.