Money for people who never trained in it: what to charge, what to keep, what the taxman expects, and how to know which of those is currently going wrong.
82% of small businesses fail because of cash flow problems, not bad products. This complete guide covers every financial system a small business needs: structure, accounting, cash flow, pricing, invoicing, and taxes in plain language.
Software that does a job you would otherwise do yourself, and the small products one person can build and run alone. Priced, tested, and judged on whether it survives contact with a business of one.
The decision spine for building a micro-SaaS without a technical background: five stages, and the gate that has to be true before you move on to the next one. Covers what you are deciding at each stage, how to tell when you are not ready, and when to kill it.
The work that happens before there is a business: whether the problem is real, who has it, what it would take to serve them, and how to find that out without spending a year building the wrong thing.
Most founders run customer interviews wrong and get polite lies instead of real insight. This guide shows you exactly how to ask the right questions and get the honest answers that tell you whether your idea is worth building.
Getting found and getting chosen without a budget, an agency, or a team. What actually compounds, what only looks like progress, and what a customer is worth once you have one.
Paid ads stop working the moment you stop paying. This guide covers every organic growth channel that compounds over time, which ones to start with, and how to build a system that keeps generating customers without a media budget.
The running of the thing once it exists: what legal shape it takes, what you stop doing yourself, and how to grow it without the whole business depending on your own hours.
The six systems a one-person business actually runs on, how to set them up in an afternoon, and a one-page operations map to fill in.
Everything scattered across the site, in one download, kept current.
The three tools on this site ask for nothing and never will. This download is the exception, because it is the only thing here that has to be kept current: the benchmark is repriced every quarter, and a stale price is worse than none.